Université Nouveaux Horizons
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| Titre : |
Competitive strategy : techniques for analyzing industries and competitors |
| Type de document : |
texte imprimé |
| Auteurs : |
Michael E. Porter, Auteur |
| Editeur : |
New York : Free Press |
| Année de publication : |
cop. 1980 |
| Importance : |
XX-396 p. |
| Présentation : |
ill., graph. |
| Format : |
25 cm |
| ISBN/ISSN/EAN : |
0-02-925360-8 |
| Note générale : |
Bibliogr. p. 383-387. Index |
| Langues : |
Anglais (eng) |
| Catégories : |
6 Politique, droit et économie
|
| Index. décimale : |
658 Gestion des entreprises privées et publiques |
Competitive strategy : techniques for analyzing industries and competitors [texte imprimé] / Michael E. Porter, Auteur . - New York : Free Press, cop. 1980 . - XX-396 p. : ill., graph. ; 25 cm. ISBN : 0-02-925360-8 Bibliogr. p. 383-387. Index Langues : Anglais ( eng) |  |
Exemplaires
| Titre : |
Competitive strategy : techniques for analyzing industries and competitors : with a new introduction / |
| Type de document : |
texte imprimé |
| Auteurs : |
Michael E. Porter |
| Importance : |
xxviii, 396 pages |
| Présentation : |
illustrations |
| Format : |
25 cm |
| ISBN/ISSN/EAN : |
0-684-84148-7 |
| Note générale : |
Originally published: New York : Free Press, 1980. |
| Index. décimale : |
658 Gestion des entreprises privées et publiques |
| Résumé : |
"Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentiation, and focuswhich bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided." "The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing."--Jacket. |
Competitive strategy : techniques for analyzing industries and competitors : with a new introduction / [texte imprimé] / Michael E. Porter . - [s.d.] . - xxviii, 396 pages : illustrations ; 25 cm. ISBN : 0-684-84148-7 Originally published: New York : Free Press, 1980.
| Index. décimale : |
658 Gestion des entreprises privées et publiques |
| Résumé : |
"Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentiation, and focuswhich bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided." "The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing."--Jacket. |
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Exemplaires
