| Titre : |
American icon : Alan Mulally and the fight to save Ford Motor Company / |
| Type de document : |
texte imprimé |
| Auteurs : |
Bryce G. Hoffman |
| Editeur : |
New York : Crown Business |
| Année de publication : |
2012 |
| Importance : |
x, 422 p., [8] p. of plates |
| Présentation : |
ill. |
| Format : |
25 cm |
| ISBN/ISSN/EAN : |
978-0-307-88605-7 |
| Catégories : |
6 Politique, droit et économie
|
| Index. décimale : |
338.7 Les entreprises et leur structure : classer |
| Résumé : |
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description. |
American icon : Alan Mulally and the fight to save Ford Motor Company / [texte imprimé] / Bryce G. Hoffman . - New York : Crown Business, 2012 . - x, 422 p., [8] p. of plates : ill. ; 25 cm. ISBN : 978-0-307-88605-7
| Catégories : |
6 Politique, droit et économie
|
| Index. décimale : |
338.7 Les entreprises et leur structure : classer |
| Résumé : |
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description. |
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338 Production : classer ici les ouvrages généraux sur les aspects économiques et techniques de l'industrie et production
Affiner la recherche Interroger des sources externesAction commerciale., 2. Action commerciale
