Boeing versus Airbus / John Newhouse

Public ISBD Titre : Boeing versus Airbus : the inside story of the greatest international competition in business / Autre titre : B Type de document : texte imprimé Auteurs : John Newhouse Mention d'édition : 1st ed. Editeur : New York : A.A. Knopf Année de publication : 2007 Importance : xiii, 254 p. Format : 25 cm ISBN/ISSN/EAN : 1-4000-4336-0 Catégories : 6 Politique, droit et économie Index. décimale : 338.7 Les entreprises et leur structure : classer Résumé : "Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress Boeing versus Airbus : the inside story of the greatest international competition in business / ; B [texte imprimé] / John Newhouse  . -  1st ed. . - New York : A.A. Knopf, 2007 . - xiii, 254 p. ; 25 cm. ISBN : 1-4000-4336-0 Catégories : 6 Politique, droit et économie Index. décimale : 338.7 Les entreprises et leur structure : classer Résumé : "Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress

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