Université Nouveaux Horizons
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Portfolio/Penguin
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Enchantment / Guy Kawasaki
Titre : Enchantment : the art of changing hearts, minds, and actions / Type de document : texte imprimé Auteurs : Guy Kawasaki Editeur : New York : Portfolio/Penguin Année de publication : 2011 Importance : xxiii, 211 p. Présentation : ill. Format : 22 cm ISBN/ISSN/EAN : 978-1-59184-379-5 Catégories : 6 Politique, droit et économie Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description. Enchantment : the art of changing hearts, minds, and actions / [texte imprimé] / Guy Kawasaki . - New York : Portfolio/Penguin, 2011 . - xxiii, 211 p. : ill. ; 22 cm.
ISBN : 978-1-59184-379-5
Catégories : 6 Politique, droit et économie Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description. Exemplaires
Code-barres Cote Support Localisation Section Disponibilité aucun exemplaire The 100 best business books of all time / Jack Covert
Titre : The 100 best business books of all time : what they say, why they matter, and how they can help you / Autre titre : O Type de document : texte imprimé Auteurs : Jack Covert ; Todd Sattersten Mention d'édition : Updated ed. Editeur : New York : Portfolio/Penguin Année de publication : 2011 Importance : xii, 348 p. Présentation : ill. Format : 23 cm ISBN/ISSN/EAN : 978-1-59184-446-4 Note générale : "Paperback edition with new material and revisions"--T.P. verso. Catégories : 6 Politique, droit et économie Résumé : "Paperback edition with new material and revisions"--T.P. verso. The 100 best business books of all time : what they say, why they matter, and how they can help you / ; O [texte imprimé] / Jack Covert ; Todd Sattersten . - Updated ed. . - New York : Portfolio/Penguin, 2011 . - xii, 348 p. : ill. ; 23 cm.
ISBN : 978-1-59184-446-4
"Paperback edition with new material and revisions"--T.P. verso.
Catégories : 6 Politique, droit et économie Résumé : "Paperback edition with new material and revisions"--T.P. verso. Exemplaires
Code-barres Cote Support Localisation Section Disponibilité aucun exemplaire