Université Nouveaux Horizons
| Titre : |
All in startup : launching a new idea when everything is on the line / |
| Type de document : |
texte imprimé |
| Auteurs : |
Diana Kander |
| Importance : |
xviii, 284 pages |
| Format : |
24 cm |
| ISBN/ISSN/EAN : |
978-1-118-85766-3 |
| Catégories : |
6 Politique, droit et économie
|
| Index. décimale : |
658.1 Organisation et finances |
| Résumé : |
"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"-- |
All in startup : launching a new idea when everything is on the line / [texte imprimé] / Diana Kander . - [s.d.] . - xviii, 284 pages ; 24 cm. ISBN : 978-1-118-85766-3
| Catégories : |
6 Politique, droit et économie
|
| Index. décimale : |
658.1 Organisation et finances |
| Résumé : |
"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"-- |
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